PROJECT TYPE: LABEL DESIGN
MADE FOR: COMMUNICATION DESIGN
CONCEPT: WITCHES HARVEST
The objective was to use the creativity of craft beer, wine, or beverage by developing a new brand identity with limited-edition works of art on beer cans, bottles, and labels.
The goal was to create a brand for a company, translate their idea or image, and promote that image with a campaign and visuals. Furthermore, create a company that was unique, professional and overall visually appealing. In addition, it had to be strong and trustworthy and believable.
The Procreate app was used to brainstorm and sketch my ideas. While Adobe illustrator was used to develop these sketched logos and labels and turn them into vectors. In addition, Adobe Photoshop was used to make the advertisements and mockups for the brand to showcase how they would be applied and used in the real world.
PROJECT TYPE: CEREAL BOX DESIGN
MADE FOR: PACKAGE DESIGN
CONCEPT: TASTY SHAPES
The objective was to create a 3D cereal box design that included front, back, top, bottom, and side to side designs. The goal was to develop an original cereal box design with labels and illustrations.
In addition, I created labels with nutrition facts, original illustrations, a shape game for kids, and storyline for more context for the theme of the cereal.
This was created with the help of Adobe InDesign to design the layout, Photoshop to make the mock up, and illustrator to create the character and game board thats on the back of the box.