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Portfolio

Branding

gastropub-01.png
gastropub-03.png
gastropub-04.png
gastropub-06.png
gastropub-05.png
gastropub-07.png
GOATGYM_logo.png
goatGym_mockup_store_edited.jpg
goatgym_buisnesscards_edited.jpg
MOCKUP2_GOAT.png
GYMGUY_edited.jpg

PROJECT TYPE: GOATS GYM 

MADE FOR: BRAND IDENTITY

YEAR: 2017

CONCEPT: SPORT/FITNESS

​

The objective of this project was to create a brand relating to sports

or athletics.  The goal was to create a strong identity that was timeless,

unique, and contains a hidden message. In addition, showcase the brand

with applied variations.  

 

This design in particular has multiple meanings. For one, choosing the

acronym G.O.A.T, which stands for, “greatest of all time,”was one way

of persuading the audience in believing that if you wanted to be great this

is where you came. Giving a call to action.

 

 I chose to make an icon styled logo to allow opportunity for a

hidden message. within the horns, more specifically the negative

space within the design, there is something you might have overlooked at first glance. Can you see it? (Hint: look at the negative space under the horns)

 

 

 

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