PROJECT TYPE: GOATS GYM
MADE FOR: BRAND IDENTITY
YEAR: 2017
CONCEPT: SPORT/FITNESS
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The objective of this project was to create a brand relating to sports
or athletics. The goal was to create a strong identity that was timeless,
unique, and contains a hidden message. In addition, showcase the brand
with applied variations.
This design in particular has multiple meanings. For one, choosing the
acronym G.O.A.T, which stands for, “greatest of all time,”was one way
of persuading the audience in believing that if you wanted to be great this
is where you came. Giving a call to action.
I chose to make an icon styled logo to allow opportunity for a
hidden message. within the horns, more specifically the negative
space within the design, there is something you might have overlooked at first glance. Can you see it? (Hint: look at the negative space under the horns)
